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Shoppers' Hotline

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Too much money, not the right portion size, wrong flavor, way too many calories!” Wouldn’t it be nice if manufacturers would customize their products to meet the needs of people just like you? Each time you shop you’re making hundreds of important decisions that, given a voice, could help shape the marketplace.

Shoppers’ Hotline® is Your Voice. Shoppers’ Hotline is the consumer research division of Information Resources Inc., America’s premier consumer research firm. When manufacturers want to determine how successful their products are, they turn to Shoppers’ Hotline to help educate them about what consumers, like you, want to see on store shelves.

It’s Free: There’s never any cost to you EVER. It’s Confidential: Your purchase preferences are combined with that of thousands of other households across the U.S. Your personal information is never shared or sold. It’s Easy and Rewarding: Here are just some of the benefits you’ll enjoy as an active member:

  • Points toward a wide selection of great gift certificates to places like Blockbuster Video, Best Buy, and Target.
  • Automatic entry in sweepstakes for cash and other great prizes.
  • A newsletter full of fun and useful membership information.
  • A toll free Help Desk and members only Web site.
So start communicating your preferences today and let Shoppers’ Hotline be your voice!



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